The Bigger, The Better: These Men Drink Milk And Blood To Be Crowned Fattest Man

The Bigger, The Better: These Men Drink Milk And Blood To Be Crowned Fattest Man And Be Hero Until Death (PHOTOS)

Ethiopia - Slim might be trending elsewhere in the world, but for Ethiopia's Bodi (or Me'en) people, bigger is always better. The tribe, which lives in a remote corner of Ethiopia's Omo Valley, is home to an unusual ritual which sees young men gorge on cow's blood and milk in a bid to be crowned the fattest man.

Six months after starting the regime, the men emerge to show off their newly engorged physiques, and for a winner to be chosen. The champion fat man is then feted as a hero for the rest of his life.photo - The Bigger, The Better: These Men Drink Milk And Blood To Be Crowned Fattest Man And Be Hero Until Death

The Ka'el, or the New Year, ritual and the Bodi's traditional way of life is under threat from the Ethiopian government who plan to resettle 300,000 people from all over the country on their lands. For now, the tribe continue as they always have, and still celebrate Ka'el in traditional style each June.

The contest begins six months before the ceremony. Every family is allowed to present an unmarried man for the challenge, who, after being chosen, retires to his hut and must not move or made love for the duration.